American Legal MediaFor California law firms

For California law firms

Exclusive workers' comp and injury inquiries, delivered to your firm.

People across California ask our consumer guides, Work Injury Compass (English) and Brújula Compensación (Spanish), to be contacted by an attorney. Each request goes to one participating firm that covers that case type and county. You pay a fixed advertising fee per inquiry, never per case.

  • One firm per inquiry, never resold
  • State Bar-active attorneys only
  • English and Spanish
  • All 58 counties

How it works

Up and running in three steps

  1. Request your invitation

    Tell us about your firm below. Firms join by a personal invitation link, so we can verify who is advertising.

  2. Get verified and sign

    We check each responsible attorney's State Bar profile (Active). You sign the Joint Advertising Agreement and the Advertiser Agreement online and give the office and attorney details shown in your disclosure.

  3. Choose coverage and a plan

    Pick case types, counties or regions, languages and a monthly budget plan. Inquiries then arrive in your portal and by email, CRM or API.

Request an invitation

Pricing

A fixed fee per inquiry, set by case type

The price is locked when an inquiry is delivered and charged automatically with an emailed receipt. Never per case, never contingent on retention or outcome, and never a share of fees. Your first 3 inquiries are free once a card is on file.

Price per exclusive inquiry

Workers' compensation
Specific injury, treated$400
Specific injury, not yet treated$200
Cumulative injury, treated$90
Cumulative injury, not yet treated$45
Non-work injury (slip-and-fall, general injury)
Other injury, serious and treated$450
Other injury, treated$275
Other injury, not yet treated$125
Auto accident (car, truck, motorcycle; not at work)
Auto accident, serious and treated$650
Auto accident, treated$400
Auto accident, not yet treated$150

Treated = the person has seen a doctor or other provider. Serious = hospital or ER, surgery, a fracture, or ongoing treatment. Cumulative = injury from repeated work over time.

Monthly plans

A plan is your monthly budget for inquiries. Each inquiry is still charged one at a time at its price above; your plan is the most you are charged in a calendar month. When the next inquiry would go past it, deliveries pause until the 1st or until you raise your plan. No subscription, and choosing a plan charges nothing. Change it any time under Billing in your portal.

$1,000a month
$2,500a month
$5,000a month
$10,000a month
$25,000a month
Customa different monthly amount; talk to us

Prices as listed in the firm portal today. Your portal and agreement show the price that applies to you.

ROI calculator

Run your own numbers

Use your firm's own sign-up rate and fees. We don't know them, and we don't promise any number of inquiries, clients or fees.

Your choice for the estimate. Actual volume depends on consumer demand in your coverage.
Share of inquiries your intake team usually turns into signed clients.
Your own historical average for this case type.
Your estimate, from your inputs
Monthly advertising cost–
Signed clients at your rate–
Cost per signed client–
Fees at your average–
Fees minus advertising–

This is arithmetic on the numbers you entered, not a projection, promise or guarantee by American Legal Media. Results vary; past results in your practice don't predict future ones. Inquiry volume isn't guaranteed.

Coverage

All of California, or just your regions

Pick all 58 counties in one tap, choose any of 10 regions, or fine-tune county by county. English, Spanish or both.

  • All of California · 58 counties
  • Superior California (incl. Sacramento)
  • North Coast
  • Bay Area
  • Northern San Joaquin Valley
  • Central Coast
  • Southern San Joaquin Valley
  • Inland Empire
  • Los Angeles County
  • Orange County
  • San Diego-Imperial

Regions follow California's official Census 2020 regions. Add a daily cap if your intake team needs one.

Delivery

Delivered where your intake team already works

Portal and email

Every inquiry in your firm portal, with a notice by email the moment it's delivered. Add your team with their own sign-ins.

Your CRM

Send inquiries to Clio Grow, Lawmatics, Litify, Salesforce, HubSpot or Pipedrive, or anywhere else through Zapier.

Webhook and API

Signed HTTP POST to your endpoint, or pull inquiries with your own API keys. Test sends and a delivery log included.

Compliance

Built for California's advertising rules

American Legal Media is an advertising platform. It is not a law firm or a lawyer referral service, it doesn't give legal advice, and it doesn't recommend one attorney over another.

  • State Bar-licensed firms only. Each responsible attorney's State Bar profile must show Active status.
  • Joint Advertising Agreement. Every participating firm signs it online before any inquiry is delivered, plus the Advertiser Agreement.
  • Your disclosure, on the page. Next to each consumer form, the disclosure names the firm that would receive the request, with its office and responsible attorney.
  • Consent on record. Each inquiry carries the exact consent the person agreed to, with a downloadable certificate.
  • Exclusive. Each inquiry goes to one firm only and is never resold.
  • Fees never tied to outcomes. A fixed advertising fee per inquiry. No fee sharing, nothing contingent on retention.

Bad-lead credit

Fair credit for invalid inquiries

Request a credit within 72 hours of delivery when the phone number is disconnected or invalid, the inquiry duplicates one you received in the last 90 days, the person already had an attorney (with proof), or it isn't a California work injury. Credits go to your account balance (not cash), up to 10% of the inquiries delivered to you in a calendar month. Free inquiries aren't creditable.

Referrals Rolling out

Refer a firm, earn 3 lead credits

Know another California firm that should advertise with us? Refer them with your link from the portal. When the firm you referred is approved, your firm earns 3 lead credits.

FAQ

Questions from firms

Is this a lawyer referral service?

No. American Legal Media publishes consumer guides and advertises on behalf of participating firms. It is not a lawyer referral service, it doesn't give legal advice, and it doesn't recommend one attorney over another.

What exactly am I paying for?

An advertising fee for each consumer inquiry delivered to your firm: a request from a person who asked to be contacted by an attorney about their matter. The fee is set by case type and locked at delivery. It is never per case and never depends on whether the person hires you.

Do you guarantee volume, cases or revenue?

No. We don't guarantee any number of inquiries, signed clients, outcomes or fees. Volume depends on consumer demand in the case types, counties and languages you choose.

Are inquiries shared with other firms?

No. Each inquiry is delivered to one participating firm and never resold.

How do I join?

Request an invitation below. We send a personal sign-up link to your firm. Sign-up is online: State Bar check, the Joint Advertising Agreement and the Advertiser Agreement, your disclosure details, coverage and a card on file with our payment processor.

Can I change my plan or coverage later?

Yes. Change your plan, case types, counties, languages or daily cap any time in your portal.

What about the first contact?

California Labor Code §5433 applies to workers' compensation advertising. When you first contact the person, tell them you received their request from the website they used. The delivery notice reminds your team.

Which languages?

English through Work Injury Compass and Spanish through Brújula Compensación. Choose one or both.

Get started

Request an invitation or book a call

Tell us about your firm and the counties you want. We'll reply by email with your sign-up link or a time to talk.

For law firms only. Please don't include client or case details. We use this only to reply to you.

Request an invitationCall